No Impact Man is a novel written by Colin Beaven. Beaven swore off plastics and toxins, did not use his electricity, went organic, and only used his own feet and bike for transportation, all while his wife and daughter went along for the ride. This novel recounts the complicated environmental epidemic our world is suffering with waste and turns it into a simplistic and elegant understanding that makes Beaven’s story inspiring to read.
A theme of Beaven being invisible to harming the environment is seen throughout the entire novel. The cover represents Beaven’s lack of using the elevator in his apartment complex, while still being seen in human form throughout the book.
Television Network Interstitial
MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks, division of Viacom. The commericial was to keep the look bold, bright and an abstract aesthetic. The evolution of music listening has changed throughout the years but the feeling getting from listening to loud rock music that someone gets, has stayed the same.
The solution was to bring back the orginal forms of music to then evolve into today’s society of music listening. The video starts with vector illustrated record players, then going to cassette tapes, followed by cds, and then last the iPod.
Salvaged is a magazine that brings new meaning to old objects that you can use for decoration or purposed materials. It is about looking at old objects and seeing that they can have a whole new purpose, and being reinvented into something that it was initially not meant to be used for.
The magazine helps consumers look at materials in a different way you would normally not think about using a material for. The warm tones and hues used throughout the magazine invite the readers and draw them in with a “homey” feel to it.
Jack & Anne
Jack & Anne is a branded footwear retail store. The store has its own app for customers to use for easy access to answered questions many retail stores get asked from customers regularly. With the app, customers can access information at their own convenience, and access information that they would normally have to call the store or go to the store to find out the information they need.
The app gives you access to coupons that Rewards members receive, so you will not use them in your email or regular shipped mail. It also lets you donate shoes that get shipped off to the warehouse where it will then be sent to homeless shelters for people in need. You can keep a record of passed purchases, and transaction history, as well as measure your own foot to find out your size, find out how to properly take care of shoes to make them last longer, and you can find out if a certain shoe that you want comes in your size in a certain store in your area.
Gradient Mesh Poster Series
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919, by The Hobart Corporations. Each poster is designed to represent a popular art movement, including pop art and art deco. Just as art accentuates ones creative process, KitchenAid’s also makes one experiment with their creative side of cooking, by having endless possibilities of dishes you can make with the appliance.
The tagline, “Celebrating 95 Years of Creative Cooking” takes on a double meaning. It markets KitchenAid for the generations of cooking, baking and creative connoisseurs. By including the number of years that KitchenAid has been a company, it also brings in the different art movements that have also been included within those 95 years, including pop art and art deco.
Television Series Opening Sequence
Grey’s Anatomy is an American television medical drama that is aired on the American Broadcasting Company. It focuses on the fictional lives of surgical interns and residents as they evolve into season doctors, while trying to maintain personal lives. This motion piece in a redesign of their opening sequence. It shows the in depth look of human forms under x-rays while still carrying a dramatic feel to the show.
Credits fade in and out over graphic illustrations of human x-ray body parts. The dark tones give an emotional connection to the viewers watching at home, giving them a curious and in depth feel of how each character might form into the show, while showing an in depth look of the human body.
Mas Alta is a Spanish olive oil brand that brings out the smooth, vibrant and bold flavor of olive oil. Like a fine wine, the environment, including the climate and region of Spain, determine the olive oil’s taste. Infused with the flavors of basil, red hot pepper and garlic, Mas Alta brings out the highest concentration of oil from the olive, to give it a kick that everyone can enjoy.
The flamenco dancers of each bottle are vector illustrations with added gradient mesh. The dancers, having no facial features, show a minimalist look, also adding the same look to the background being back on black bottles, showing a full bleed approach the labels. The dancers dresses are the same color as the flavors that each bottle is showcased as. The bottles show uniqueness in each illustration while still keeping a consistent aesthetic throughout the whole brand.
Lana Del Rey
CD Collector's Edition
Lana Del Rey is an American singer-songwriter, noted for her cinematic sound and its reference to various aspects of pop culture, particularly that of the 1950s and 1960s Americana. The singer has described herself as a “self-styled gangsta Nancy Sinatra.” The singer has two albums,“Video Games” in 2011 and “Born To Die” in 2012.
For her “Born To Die” album, the redesign brings in elements that involve memories and clocks, emphasizing how every humans life is on a time limit. With scanned-in love letters from the 1940s and film pictures from past vacations, the CD gives a scrapbook, vintage and historic aesthetic to the brand. The collector’s edition includes a clock necklace, postcards, a t-shirt, all branded into a website.
Open Late: Revamping Jacksonville Nightife is an ad campaign to bring more nightlife to downtown Jacksonville, Florida. Jacksonville is a lively destination year round, but has more potential to attract more nightlife business and boost the economy. The campaign comes with a booklet that emphasis why businesses should open up downtown, while also having a grant procedure at the end to ask for funding. The promotions include bumper stickers and bus stop signage.
The campaign includes the color of black to bring in the element of night. It also includes illustrated neon lights from an Open sign throughout the booklet, and it carries on to match with the images. The full page images gives Jacksonville personality, while giving professional content to go along with the booklet.
Florida Velvet Tattoo & Piercing
Florida Velvet Tattoo & Piercing is a tattoo shop in Jacksonville Beach, Florida. The all male run shop has a bright reputation for being well known for their creative and skillful tattoo and piercing abilities to have clients coming back for more.
The commercial starts with a view of the Beach Boulevard Bridge, an iconic element for beach goes and it also separates the town from the Jacksonville city limits. The video goes on showing some of the artists in action, setting up their stations for clients, sketching up tattoo ideas and the actual tattooing process. It also emphasizes the shop with footage of the materials used and art on the walls.
Epping Forest Yacht & Country Club
Epping Forest Yacht & Country Club combines turn-of-the-century romance and world-class amenities in a setting of historical significance. Built in 1926 by industrialist Alfred I. duPont and wife Jesse Ball duPont as their Florida residence, Epping Forest was quickly distinguished as one of the country’s finest estates. In 1984, Gate Petroleum acquired Epping Forest, and the company strongly believed that the estate should be preserved for future enjoyment of Jacksonville’s citizens. Recognized on the National Register of Historic Places, Epping Forest Yacht & Country Club now offers a traditional elegance reminiscent of times gone by, while offering the modern conveniences of today.
Epping Forest has an elegance that can be seen throughout the advertisements of events and other marketing materials. The upscale country club has a wide range of different aged members, from children events to intimate and up-scale weddings but has never lost it's ultimate concept of old Florida charm.
The River Club
The River Club joins the Ponte Vedra Inn & Club, Epping Forest Yacht & Country Club and The Lodge & Club as one of four area private clubs owned and operated by Jacksonville’s GATE Petroleum Company. Located on the top two floors of the Wells Fargo building in Downtown Jacksonville, members and guests enjoy sweeping views of the breathtaking St. Johns River and City skyline. Membership benefits include exciting social and networking opportunities, premier dining by world class chefs, exclusive banquet space and much more.
The River Club has seen a growth in event attendance and interest, due to the marketing and execution of the advertising that has been produced for the past year. The River Club's easy to read and understand collateral material is in its best form for all age group of members, from young professionals to retirees.
Endless Summer Pools Inc.
Business Cards and Identity
Endless Summer Pools Inc. is a cleaning pool company that cleans residential pools in the Jacksonville Beach area. The company requested to have an identity that "popped" with bright colors colors with elements that were more than just a pool, but wanted to bring in the joy of being outside also.
The identity of Endless Summer Pools Inc. take up the entire business card and printed to bleed, to make it more prominent and stand out in a clustered wallet. No cleaning elements were added to the logo, but instead a person swimming and an umbrella silhouette to bring in the fun of summer time, and also using bright summer colors.