The Capital Wheel is a Ferris wheel at National Harbor, Maryland, just outside Washington, D. C. Part of a multi-use waterfront development, The Capital Wheel has 42 climate-controlled gondolas, including one VIP gondola, and can carry 336 passengers at maximum. You can soar 180 feet above the Potomac River and marvel at truly breathtaking views.
The Capital Wheel has a variety of special packages and promotions happening throughout the year that are sure to make their audience have a memorable experience.
Daytona Lagoon
Daytona Lagoon is a family-friendly water park, in Daytona Beach, Florida, with go-karts, mini-golf, an arcade, laser tag & a climbing wall. It is where locals and tourists go to for a memorable day with family and friends, with year-around attractions and memories.
Jacksonville Jaguars - Bud Light Game Day Experience
The Jacksonville Jaguars partnered with Bud Light to give fans the chance to enter to win a fridge full of Bud Light during the opener of the NFL 2021-2022 season.
In partnership with the Jaguars, and in order to fulfill the experience, the concept of a Jaguars themed living room and kitchen was created. You could watch the game on a large tv, sit back and relax on a Jaguars themed couch, and crack open a beer. You could also take a picture underneath a large frame on a pedestal, sponsored by Bud Light.
This three-team partnership was a fulfilling game-day experience for fans of all ages.
Eckard Partners Conference
Rediscover Weddings
Rediscover weddings was a private round-table discussion and luncheon to the top wedding planners of Northeast Florida. Ponte Vedra Inn & Club’s Wedding & Special Events Manager was eager to learn and discover insights on the state of the wedding industry, while also showcasing how PVIC can create and execute memorable weddings for the bride and groom.
The invitation design and layout was inspired by a wedding invitation, adding floral as an element to go with the spring season that the event was held.
Belle & Barry
Belle & Barry was created by two yoga instructors, who discovered they both have a passion for being healthy. To them, being healthy meant combining exercise and yoga, a nutritional diet, and using essential oils.
Belle & Barry offers tools to help you balance your life and organize your health at all life using the union of mind, breath and body.
Summer Soiree
The Summer Soireè at Ponte Vedra Inn & Club was a celebration for their 90th Anniversary, and to commemorate the end of summer. Signature cocktails were made, dinner and dancing were a must, and members enjoyed the evening under the stars.
Using vintage photos of members at PVIC, we brought back the nostalgia and ”retro-ness” of the 1950’s, with pops pink, and tropical greens for summer. This became a reminder to people that good times and summer fun never go out of style.
Endless Summer Pools Inc.
Endless Summer Pools Inc. is a cleaning pool company that cleans residential pools in the Jacksonville Beach area. The company requested to have an identity using bright colors colors with elements that were more than just a pool, but wanted to bring in the joy of being outside also.
The identity of Endless Summer Pools Inc. take up the entire business card and printed to bleed, to make it more prominent and stand out in a clustered wallet. No cleaning elements were added to the logo, but instead a person swimming and an umbrella silhouette to bring in the fun of summer time.
Ponte Vedra Inn & Club
Located in the picturesque seaside village of Ponte Vedra Beach, just 20 miles southeast of Jacksonville, Florida, The Ponte Vedra Inn & Club creates an oceanfront luxury experience. Guests of this extraordinary destination can enjoy reciprocal access to the spectacular array of amenities of both establishments, as well as the comfort of world-class accommodations and refined personal service.
Epping Forest Yacht & Country Club
Epping Forest Yacht & Country Club combines turn-of-the-century romance and world-class amenities in a setting of historical significance. Built in 1926 by industrialist Alfred I. duPont and wife Jesse Ball duPont as their Florida residence, Epping Forest was quickly distinguished as one of the country’s finest estates. In 1984, Gate Petroleum acquired Epping Forest, and the company strongly believed that the estate should be preserved for future enjoyment of Jacksonville’s citizens. Recognized on the National Register of Historic Places, Epping Forest Yacht & Country Club now offers a traditional elegance reminiscent of times gone by, while offering the modern conveniences of today.
Epping Forest has an elegance that can be seen throughout the advertisements of events and other marketing materials. The upscale country club has a wide range of different aged members, from children events to intimate and up-scale weddings but has never lost it's ultimate concept of old Florida charm.
The River Club
Collateral Material
The River Club joins the Ponte Vedra Inn & Club, Epping Forest Yacht & Country Club and The Lodge & Club as one of four area private clubs owned and operated by Jacksonville’s GATE Petroleum Company. Located on the top two floors of the Wells Fargo building in Downtown Jacksonville, members and guests enjoy sweeping views of the breathtaking St. Johns River and City skyline. Membership benefits include exciting social and networking opportunities, premier dining by world class chefs, exclusive banquet space and much more.
The River Club has seen a growth in event attendance and interest, due to the marketing and execution of the advertising that has been produced for the past year. The River Club's easy to read and understand collateral material is in its best form for all age group of members, from young professionals to retirees.
Salvaged
Publication Design
Salvaged is a magazine that brings new meaning to old objects that you can use for decoration or purposed materials. It is about looking at old objects and seeing that they can have a whole new purpose, and being reinvented into something that it was initially not meant to be used for.
The magazine helps consumers look at materials in a different way you would normally not think about using a material for. The warm tones and hues used throughout the magazine invite the readers and draw them in with a “homey” feel to it.
KitchenAid
Gradient Mesh Poster Series
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919, by The Hobart Corporations. Each poster is designed to represent a popular art movement, including pop art and art deco. Just as art accentuates ones creative process, KitchenAid’s also makes one experiment with their creative side of cooking, by having endless possibilities of dishes you can make with the appliance.
The tagline, “Celebrating 95 Years of Creative Cooking” takes on a double meaning. It markets KitchenAid for the generations of cooking, baking and creative connoisseurs. By including the number of years that KitchenAid has been a company, it also brings in the different art movements that have also been included within those 95 years, including pop art and art deco.
Mas Alta
Package Design
Mas Alta is a Spanish olive oil brand that brings out the smooth, vibrant and bold flavor of olive oil. Like a fine wine, the environment, including the climate and region of Spain, determine the olive oil’s taste. Infused with the flavors of basil, red hot pepper and garlic, Mas Alta brings out the highest concentration of oil from the olive, to give it a kick that everyone can enjoy.
The flamenco dancers of each bottle are vector illustrations with added gradient mesh. The dancers, having no facial features, show a minimalist look, also adding the same look to the background being back on black bottles, showing a full bleed approach the labels. The dancers dresses are the same color as the flavors that each bottle is showcased as. The bottles show uniqueness in each illustration while still keeping a consistent aesthetic throughout the whole brand.